Built for fashion ops · private beta

The second brain
for fashion product teams.

Spindle is a Gmail and Outlook plugin. It sits in your inbox, reads every supplier email as it arrives, builds a live style card for every line, and remembers the 23-day-old email that's now urgent. No new system to learn.

Private beta · 8 brands Built by ex-fashion ops UK · Colchester
Style 6601234 · v3 Khaki · 600u
Status
Blocked · lab dip pending
Built from
14 emails · 38 days
Auto-read by Spindle · 06 Jan 14:32 · filed under 6601234
Cost sheetsTech packsLab dip approvalsFit commentsPP samplesBulk fabric updatesBL draftsCancellation noticesFOB confirmationsStrike-off photosSample dispatchLoom slot bookings Cost sheetsTech packsLab dip approvalsFit commentsPP samplesBulk fabric updatesBL draftsCancellation noticesFOB confirmationsStrike-off photosSample dispatchLoom slot bookings
01 — The problem

Excel was never the source of truth.

It's a snapshot of what someone retyped from email three days ago.

  1. i.Your tracker.xlsx has 800 rows, 23 columns, and dates in eight different formats. The actual data is in 3,000 emails and 200 WhatsApp threads no one indexes.
  2. ii.Centric, Bamboo Rose, Lectra, BlueCherry — every PLM tells you to stop using email and Excel. Nobody stops. They have for thirty years.
  3. iii.The merchandiser drops a ball not because they're disorganised, but because the ball was in an email from 23 days ago and nothing in their inbox knew today was the day it became urgent.
tracker.xlsx · row 412 Dec 2024
BRAND          FOREST FERN MAIN 4
ORDER No.      411661
STYLE No.      5501460
DESCRIPTION    embroiderd mini dress
QTY            1200
COLOR          white
FABRIC         DOUBLE GAUZE
MODE           sea
PRICE          8.5
DELIVERY       30-01-2024 - Delivery
               will be revised AGAIN
               as fitting was changed
               18/12
JAN                1200
FEB                ?
─────────────────────────────────────
last touched   11 days ago
02 — How it works

Install the plugin. Spindle does the rest.

S
extracting
style 6601234 brand · Poppi fabric ETA → 28 Jan delivery → 15 Feb
style 6601234 · poppi
Jasmine Emb Jacket
Blocked · lab dip pending
FabricCotton Duck — Khaki
Cost FOB$13.50 · stable
Delivery15 Feb · slipping 38d
Open QMill name needs to land on the spec
Step 01

You install the plugin.

One click in Gmail or Outlook — Spindle appears in your inbox as a sidebar. No IT ticket. No migration. Your existing email stays exactly where it is.

2 minutes · install once
Step 02

You point Spindle at your suppliers.

Tell Spindle which senders or labels to watch — usually a Suppliers folder, a list of factory contacts, or just everyone outside your own domain. From then on, every supplier email is read as it arrives.

watches what you choose · ignores the rest
Step 03

Spindle reads, files, summarises.

We identify the style, classify the message, parse the attachments, and update that style's card. Within seconds. With your domain vocabulary.

fashion-trained · 92% accuracy
Step 04

You get a calmer Monday.

Open Spindle. See five things ranked by what's actually blocking production. Drill into any style for the full memory. Search 8 months of email like a database.

average save · 6h/week
03 — What you get

Three views. One memory.

↳ The Today view

Five things, before you do anything else.

Spindle reads every supplier email overnight. Most doesn't need you. The five things that do are ranked — not by who shouted loudest, but by which production deadlines are about to slip and which threads have gone dangerously quiet.

Each item has a "Why now" sentence in plain English. The kind a senior merchandiser would whisper to their assistant in a corridor — but written by Spindle, because Spindle knows what "lab dip" and "PP" and "BL" mean in your production calendar.

Saved this week
6h 40m
Re-prioritised
23-day-old
Today · live Re-ranked 06:00
02

Iris Halloran at MARLOWE LANE emailed 23 days ago about the Frost Satin cancellation — you didn't reply. She followed up this morning; she's about to invoice £4,200 fabric liability. Confirming today saves the dispute.

SL000040 · Marlowe Lane no reply · 23 days Why now · re-prioritised this morning
↳ The Production board

247 styles, one scannable board.

Every active style across every brand, with current pipeline stage inferred from supplier email — no one has to update a status field. Sweep your eyes down the timeline column and find the blocked styles in eight seconds.

Click any row to open the full style card. Filter by "needs attention," group by brand, sort by what's slipping. The view your tracker.xlsx was always trying to be, finally fast.

Stages tracked
9 per style
Inferred · not entered
100%
Production board · 247 styles showing 6
6601234 · POPPI
Jasmine Emb Jacket
Blocked
6601258 · POPPI
Tiered LS Maxi Dress
Waiting
5501465 · FOREST FERN MAIN 4
Sun All Over Embd Dress
Waiting
7001770 · PAVILION BEACHWEAR
Kamila Cami
On track
5401612 · HALO KIDS
Animal Print Dress
Shipped
SL000040 · MARLOWE LANE
Frost Satin Skirt
Cancelled
↳ The Style card

Every style, its own memory.

One page per style. Tech pack flat sketch on the left. Cost, fabric, trim, approvals timeline, people, conversation digest, attachments — all on the right. All built from the supplier emails Spindle has been reading over weeks or months.

It's the artifact your merchandising team always wanted to have when senior leadership asks "what's happening with 6601234?" — without anyone having organised anything.

Built from
14 emails · 3 PDFs
Always answers
"What's happening with X?"
Style 6601234 · style card Built from 14 emails
6601234 · poppi Jasmine Emb Jacket
FabricCotton Duck · 280gsm · approved
Cost FOB$13.50 · stable since 2 Dec
StageLab dip pending — brand silent 8d
Delivery15 Feb · slipping 38d
Open QMill name needs to land on the spec
05 — Why we built this

Built by people who've been in the WhatsApp group.

The note we wrote ourselves
Fashion ops doesn't run on PLM systems. It runs on email, Excel, and forwarded WhatsApps from a sampling agent in Tirupur. Every PLM in the world has tried to fight that for thirty years. Spindle sits underneath it instead.
Founder note · 15 years in fashion, one too many missed deliveries.
06 — Frequently asked

The questions real product teams ask first.

01
Does Spindle read my whole inbox?
No. When you install the plugin, you choose which senders or labels Spindle should watch — typically your Suppliers folder, a list of factory contacts, or everyone outside your own domain. Spindle reads only that scope. Personal mail, internal team threads, and the replies you send are never accessed or stored. You can change scope, pause, or revoke access at any time from the plugin settings.
02
Will it get the style number wrong?
Sometimes. About 8% of supplier emails are ambiguous about which style they relate to — usually because the email refers to "the khaki one" or has the style number only in an attached PDF. Spindle flags these as "needs your eyes" with a one-tap confirmation right in the sidebar. Every correction trains the model on your specific brand vocabulary.
03
Does it replace my PLM?
No. Spindle works alongside Centric, Bamboo Rose, Backbone, or your homegrown Excel — whichever you use. We capture the comms layer that PLMs were never designed for. Most customers keep their PLM for the formal record and use Spindle for the daily work.
04
What about WhatsApp? Half my comms are there.
In v1, you can forward a WhatsApp message (text or screenshot) into your own inbox and Spindle reads it the same way it reads everything else. Real WhatsApp Business API integration is on the roadmap for the second half of this year. We're not pretending it's seamless yet — but the forward workaround is fine for the first 100 brands.
05
What if our IT won't approve a plugin?
Then Spindle gives you a private inbox address and you forward supplier mail to it manually — same Spindle, same style cards, no install required. Works on Outlook 2016, Apple Mail, mobile, anything. About 1 in 5 brands we've spoken to start this way while their IT review runs in parallel; many stay on the forward path indefinitely.
06
Who's the founder?
Someone with 15 years in fashion across design, sourcing, and brand-side merchandising — including more years than I'd like to admit retyping delivery dates from emails into Excel. Spindle is the tool I always wanted and never had. It is built by, and prompt-engineered by, someone who knows what 60s cambric is.
07
When can I actually use it?
Private beta is opening to 8 brands in Q1, then 25 brands in Q2, public in Q3. Founder pricing for early users is locked for life. Request access below to be in the first 8.

Stop retyping delivery dates.

Eight founding brands. Founder pricing locked for life. We're picking the first cohort by hand based on fit. Tell us about your line.

Apply to be a founding brand Read how it works
8 spots · UK & EU first · we reply within 48h